Does your creative strategy fuel your marketing results?

Your assets should perform well and boldly represent your brand in the right way.

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Is Axedigital the Right Partner?

Because Axedigital is invested in a lifelong relationship with their clients, we want to make sure we are providing you with the right resources to be successful in all of your marketing campaigns. Creative can be a huge differentiator by setting you a part from the competition and improving your results. We not only have a marketing consultant and team of experienced designers, but also have creative strategists that are able to more effectively unite both the technical and creative sides of marketing and elevate your long-term creative strategy and overall marketing results.

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Did you know we’re not the right fit for 91% of the companies that reach out to us?

Our Mission is to Improve Lives Through Results-based Relationships. We know in order for us to be Partners for years to come, we need to drive results and help achieve your business goals. This is why we will take an in-depth look at your creative and landing page needs and be honest with you if we feel we can’t make this a win-win.

Any worthwhile relationship requires work from both parties to be successful.

We partner with our clients to understand the why behind your business, the goals you aspire to and the impact this will have on your customers and business; we translate this into a unique and authentic marketing strategy to get us there together.

Our Creative Strategy Methodology

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Research

In order to engage your audience on your marketing channels, you need to understand who they are, their pain points, what they are looking for, and how to catch their attention.

Innovate

This is the fun part. After carefully researching and understanding your brand and your audience, our Creative Strategists will create a comprehensive creative strategy for your brand to take your campaigns to the next level. This is where we really get creative and start putting together fun and innovative ideas that will better engage your audience.

Analyze & Optimize

What worked? What didn’t? What have we learned? How can we improve and test?

The Axe's Difference

We understand how to effectively use creative assets in your full funnel digital marketing strategy.

Your ad messaging, CTAs, and offerings should speak directly to the different pain points throughout your prospect’s buying journey. Unlike most agencies, we’ve dedicated internal Creative Strategist roles to ensure this aspect of your digital marketing is receiving the quality of strategy and fulfillment that it deserves. The benefits of having a Creative Strategist on your marketing team:

Excellent creative or UX can set you apart from your competition

Most agencies don’t have someone specifically focused on creative strategy and are shooting from the hip when it comes to creating assets

Having a Creative Strategy to guide asset creation and unify your brand messaging helps you keep your brand consistent, relevant, and effective

Creative strategists are the “translators” between client, marketer, designer, and developers. They know how to effectively communicate between departments to create the best creative to help campaigns be successful

You might have all of the elements you “need” (keywords, audiences, ads, etc.) but the innovation that creative strategists bring to your campaigns can elevate them beyond average performance

What is a creative strategy?

Your creative strategy is the intentional and strategic approach your company takes to develop and implement support to business growth as it pertains to the development of your advertisements. It is the outline or blueprint with guiding principles for copywriters and graphic artists who are assigned to develop the advertisements.

While effective creative strategies contain moving parts, all ads should conform to the strategy, even if you switch agencies. Each of these parts play an integral role in meeting the goals that are set.

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Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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