Our conversion rate optimization makes you more money on the same amount of traffic

We declutter your website and fix your leaky funnel to increase your total revenue and conversion rates.

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Utilize the traffic you already have to hit your goals!

By focusing on the users you already have, and where they fall off, conversion rate optimization helps address the leakiest spots in the ecommerce funnel and turn more of your browsers into buyers.

Get the right conversion solutions for exactly what you need

We have a variety of CRO options tailored to the amount of traffic your site receives and what you’re wanting to accomplish. Our smaller solutions focus on single steps of your funnel, one at a time. Our bigger solutions focus on multiple funnel steps simultaneously. This means we are running heatmaps, surveys, and split tests across the board to aggressively achieve CRO lifts and learnings as quickly and effectively as possible.

Site performance audits

We discover your site’s weak points and provide a data-backed, prioritized list of conversion experiments to run.

Ongoing CRO management

We do all of the research, run the conversion experiments, and report everything to you.

Ongoing CRO consulting

We help with strategy ideation, execution, and future tests you want to implement.

Our Ecommerce Conversion Rate Optimization Methodology

While it’s important to have an aesthetically appealing design that looks good, you want to focus your conversion rate optimization efforts on the elements of the page that are more directly tied to conversion behavior.

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Here are key points we assess when optimizing your pages

HOW EASY IS IT TO FIND THE RIGHT PRODUCT?

Menus
Page flow
Navigation

HOW DO PEOPLE PERCEIVE THE PRODUCT?

Product descriptions
Positioning
Promotional tactics
Perceived urgency

WHAT ONBOARDING/SUPPORT IS AVAILABLE?

Highlighting warranties
YouTube videos
Customer service
FAQs
Badging
Additional content widgets
Display of important information

Did you know 65% of tests don’t find a valid winner?

We’ll beat that!

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The Axe Digital Difference

Why work with Axe Digital on your conversion rate optimization?

Dedicated strategist who will provide ongoing test ideas and hypotheses based on hundreds of data-sets and test winners.

Both quantitative and qualitative research to determine where you’re losing users and how to fix it.

Each month we’ll get a strategy approved, execute the plan, and share results along the way.

Our design and development team spearhead the mock-ups and test builds to streamline the process.

We include a basic funnel set-up (Shopping behavior report in GA) as part of any of our packages.

Results validation to gauge how consistent and reliable the results are to project revenue, budget, and growth goals.

We’ll shoot straight with you.

Unlike other agencies that promise or guarantee specific results, we’ll work with you to achieve your goals and be transparent about what’s working and what isn’t. We are committed to your growth and success and are upfront about the challenges CRO can have. We’re always up for conquering challenges.

CRO success takes time, and the big wins come about after combining the cumulative results of many tests.

A/B Testing is not a sure fire way to know if you are right or wrong. If you force an A/B test with limited traffic, a weak hypothesis, or poor execution, you can get misleading results that don’t help the business.

A truly valuable CRO program asks the big questions and evolves with the business over time.

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Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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