Axedigital understands Facebook Advertising better than anyone

As a Facebook Business Partner, we’ll help you achieve your business goals

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Is Axedigital the right partner to manage my Facebook Ads?

At Axedigital, we’re passionate about building lifelong relationships on a foundation that starts with your business and marketing results. Return on Adspend (ROAS) & Lifetime Value (LTV) are cute, but we want to focus on what actually drives Revenue and Profitability. As a Facebook Business Partner, we know exactly how to get that done.

Any worthwhile relationship requires work from both parties to be successful. We partner with our clients to understand the WHY behind your business, the GOALS you aspire to and IMPACT this will have on your customers and business; we translate this into a unique and authentic Facebook Ads marketing strategy to get us there together.

We drive results and help you reach your business goals

Did you know we’re not the right fit for 91% of the companies that reach out to us?

Our Mission is to “Improve Lives Through Results-based Relationships.” We know in order for us to be Partners for years to come, we need to drive results and help achieve your business goals.

This is why we’ll audit your existing Facebook Ad account for free and pitch you a no BS proposal—we’ll be honest with you if we feel we can’t make this a win-win.

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What is a Facebook Business Partner?

Axedigital is a proud Facebook Business Partner! ​​Facebook Business Partners are recognized for their ability to help businesses grow today and build for tomorrow on Facebook's family of apps. With demonstrated expertise in campaign management and more, as an agency partner we can help you optimize your media planning and buying to unlock your full potential across Facebook apps and services.

As a badged partner, we can help you unlock your full potential across Facebook apps and services. Our business has 24/7 access to advanced Facebook tools, training and best practices to help you stay ahead of the curve in an unpredictable world.

You’re already spending thousands to millions of dollars on the Facebook Ads platform—you deserve a marketing agency partner who knows what they’re doing and has the achievement stats to prove it.

Our Methodology for Facebook Advertising

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Test

Test Test Test!

We are obsessed with finding the right solutions for your business objectives. As we manage your Facebook Ads, we will prove that Facebook Ads either work for your business or they don’t. Plain and simple.Through our strategic tests, we give you the reliable data you need to see if the Facebook Ads platform is driving sales and your brand. More often than not, Facebook is a great marketing tool for businesses.You need to have a marketing partner who understands HOW to successfully market your business on this intricate platform and who will tell you when it’s a good idea to call it quits. We don’t owe Facebook anything; our first priority is to our clients and what’s in the best interest for their business.

Analyze

First, we make sure we’re tracking the right metrics. Reporting can often be full of fluff and number salad. We work with the Ads Manager Reporting and Page Insights tools to ensure the metrics are actually meaningful.What we’re measuring needs to be driving your company forward and correlated with your business outcomes. Through a series of ongoing tests, which we map out through our strategy documentation process, we stay on the front line of what’s working in an ever-changing platform.

Optimize

Analyze the data with Facebook forecasting toolsQuite frankly, our favorite stage in our Facebook Advertising methodology is when we get to optimize your Facebook Ad account so it works harder for you.Through split testing, conversion lift/brand lift, and incorporating offline sales data, we enhance performance by identifying which creative works better, which audiences respond best to what messaging, and how different areas of your funnel should be addressed.

Do you have the creative assets your account needs?

Why does creative matter? You could have the best ad strategy and optimizations in the world, but if the creative falls flat the ad will not work. Your ad creative should be problem/solution focused and tailored to your persona that helps your potential customers overcome common hesitations and compel them to convert.

And what about your remarketing creative? You’re missing the mark if you have the same message and Facebook ad creative in your prospecting campaigns as you do in your remarketing campaigns.

Leveraging our internal design team, we’ll make sure your ad creatives are on point, diversified, and relevant to the stage in the customer journey.

Not only does a robust creative strategy look good and properly nurture your leads throughout their buying process, it also works cohesively with the Facebook Ads algorithms promoting improved campaign performance.

Facebook favors accounts that utilize a variety of their different ad types because you’re giving it more to work with. You need a Facebook Ads agency that is equipped with the resources to keep your ad creative fresh, current, and divergent.

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Basic Principles

Axedigital helps companies profitably scale their Facebook Ads to help you and your team get the most value out of your Facebook efforts. With our agency’s innovative strategies, we make sure we’re creatively driving your business forward leveraging Best Practices we’ve formulated between Facebook’s knowledge database and several years of digital marketing experience. As you’re scoping out the right Facebook marketing partner, make sure they understand the power of these basic principles:
Mapping Campaign Objectives to Business Goals
Optimizing towards a different campaign goal changes the outcome. We understand how to use the different campaign objectives to achieve the desired results. For example, you wouldn’t use a Landing Page View Optimization to target people who are most likely to take a desired conversion action after seeing your ad. You want your campaigns to be focused on the right objectives depending on what it’s designed to be doing at that stage in the funnel.
Are they following a roadmap and owning the creative? This eliminates “loss in translation” between departments
Approved strategy documents that we revisit on a monthly basis help us stay on the same page with our clients as we execute the work.
Hit the Right Audience Targets
  • Audience Attributes
    These include location, interests, demographics, etc
  • Behaviors on the Platform
    These include clickers, video viewers, landing page readers, etc.

We know how to properly layer these attributes and behaviors to optimize the cost of these clicks. We understand the additional opportunity that efficiencies afford.

Importance of Ad Placement

More ad placements means more opportunities for better results. The good news is that working with us as your marketing agency partner, you don’t have to worry about any of this; we’ve got you covered!

Facebook + Instagram
  • 5.8% lower cost per reach vs. Facebook alone
  • 4.1% more reach when combining vs. Facebook alone
Facebook + Messenger
  • 9% greater reach when running Facebook + Messenger
  • 8% more reach when combining vs. Facebook alone
Facebook + AN
  • 11% increase in website conversions when combining vs. Facebook alone
  • 9% more reach when combining vs. Facebook alone
Auto Advanced Matching

This allows for better attribution using the Facebook pixel. We send Facebook hashed customer information along with your pixel events to help attribute more conversions and reach more people.

Not only does this help increase the number of attributed conversions, it also helps increase your Custom Audience size and improve efficiencies in your conversion-optimized campaigns.

Campaign Budget Optimization

We know how to make the best use of your budget spending to get you the overall best results. Have you ever pulled a random number from the ether to determine your campaign budgets?

We’ve had enough experience to be ahead of the learning curve when it comes to recommending strategic budgets. Unlike other marketing agencies, we know how to strategically consolidate ad budgets to gather the most data. This in turn fuels machine learning and mitigates audience overlap.

Unlock Powerful Ad Solutions with Pixel Events

Are you tracking the right events to match your business outcomes? Standard event tracking through Facebook’s pixel enables us to help our clients better understand their customer’s path to purchase and market accordingly. You need a marketing partner who thoroughly understands the language that Facebook’s machine learning model uses to unlock powerful ad targeting, optimization, measurement and insights.

Standard Pixel Events
  • Add Payment Info
  • Schedule
  • Customize Product
  • Add to Cart
  • Donate
  • Add to Wishlist
  • Start Trial
  • Autologged Events
  • Find Location
  • Submit Application
  • Complete Registration
  • Lead
  • View Content
  • Purchase
  • Subscribe
  • Contact
  • Initiate checkout
  • Custom Events
Pixel events volume

Did you know the number of events associated with your pixel impacts the way you should structure and optimize your Facebook Ads account?

We have comprehensive strategies for the different volumes of pixel events and know exactly how to progress your account from one phase to the next.

  • < 500 Events
  • 500-10k Events
  • >10K Events

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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