Google Ads that deliver results you care about

If your ads are not helping you achieve your business goals and marketing objectives, what’s the point?

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We are a digital marketing partner agency focused on driving profit for our clients.

At Axedigital, we’re passionate about building lifelong relationships on a foundation that starts with your business and marketing results.

As marketers, there’s nothing more satisfying to us than seeing our partners grow. ROAS & LTV are cute, but we want to focus on what actually drives Revenue and Profitability. As a Google Ads Premier Agency Partner, we know exactly how to get that done.

Axedigital Advertising & Google Ads have both aligned our performance metrics around client success. We’re passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute, but we care more about what drives your Revenue and Profitability.

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We partner with our clients to understand the why behind your business, the goals you aspire to, and the impact this will have on your customers and business.

We translate this into a unique and authentic Google Ads strategy to get us there together.

We know in order for us to be Partners for years to come, we need to drive results and help achieve your business goals. Either we’re confident that we’ll consistently be driving your business to the next level, or we’ll be honest with you if it’s time to move on.

Our Google Ads Methodology

At Axedigital, we’ve developed a winning combination of strategic best practices, analytical thinking, and creative problem solving to help hundreds of businesses grow.

We’ve spent years working hands-on with accounts, analyzing search trends, and we know how to avoid the money-sucking problems that ruin most campaigns. As a result, our efforts have redefined Google Ads success for hundreds of companies.

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We tailor a digital marketing strategy to your business objectives

We get to know you and what’s important to your business, to gain a deep understanding of your objectives, your customers, and your competition.

Based on your target audience, offers, and budget, we’ll craft a Google Ads strategy and marketing mix to hit your objectives.

We consider the consumer’s path to purchase in the audiences, creatives, and campaign types we select. This may include a mix of:

Display / Retargeting

Discovery

Search

App Campaigns

Shopping

YouTube

Gmail Ads

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We Make Data and Machine Learning Work

A machine learning algorithm is only as good as what we give it to learn. At Axedigital Advertising, we are passionate, data-driven marketers who look at how to make data work optimally with integrity.

Data Audit

We start with ensuring your data is accurate and optimized. Good data is critical to making the most real-time optimizations to impact your bottom line.

Measurement Plan

We work with you to put together a measurement plan to track your most important conversions throughout the customer journey.

Immediate Optimization

If your data is already A+, we’re able to make immediate optimizations to improve your results. If your data needs some clean-up or doesn’t yet exist, we’ll get it set-up and will want to see a good portion of accurate data before making the most drastic decisions.

On average, we find that 68% of ad spend is wasted.

Our audits help us identify these gaps so we can quickly jump in and fix them.

We’ve combined the power of machine learning and critical thinking into a magical formula to drive both efficiencies and growth to your Google Ads campaigns. The perfect marriage of machine and human.

We Deploy Best-in-Class Account Structure

Leading advertisers seek to automate and simplify their account structures. We delicately put together an account structure plan to ensure your account is set-up for optimal success.

Between data optimization and account structure, that represents the 20% that drives 80% of the results, which is also the biggest pain point / opportunity we see with audited accounts.

Using our holistic approach to campaign management, we’re able to improve the quality of traffic to your site. You don’t just want increased site traffic - understanding how to influence the quality of that traffic is equally as - if not more - important as the quantity.

From ads and landing pages, to bid strategies and new betas, we love testing and will prioritize tests that we see will make the most impact to results. We don’t believe in failed experiments, as there are valuable learnings from every test run. Without these learnings, the strategy would fail to evolve.

Effective, successful marketing is built on series of ongoing tests and optimizations. We are always testing new ideas, looking at the bigger picture of data, and moving your account forward in a way that goes beyond basic “best-practice” management.

We Adapt and Innovate

We embrace change and adapt quickly to the ever changing search landscape, leaving little room for what once was. Just as machine learning isn’t a set-it and forget-it tool, neither is Google Ads strategy.

We jump right in with a fresh perspective of not only how to make change work but how to make it work better. This approach gives our partners an edge, as we’re constantly ahead of the curve and anticipating change before it happens.

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Want to see out how we can make Google Ads work for you?

One of the reasons we drive results and engage in meaningful relationships with our clients is because of our incredible employees and their passion for results based relationships.

Simply put, we love what we do and we know you’ll love it too.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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