We bring creative insight and personal experience to the most automated area in marketing.
Results are especially important to us at Axedigital when it comes to where we focus our efforts in Google Shopping and Feed Management. While results vary for each partner, we are proud to say that we consistently crush expectations by driving significant revenue growth at a more profitable return.
Similarly, clients that engage with Axedigital for Feed Management see an average additional 25% increase in the same metrics by improving both relevance and quality of the data in your product feed.
Axedigital innovative approach often leads to Google Shopping becoming the #1 source of revenue and new customers for the business within the first few months of partnering with us.
Our approach to increase your Google Shopping revenue while also improving ROAS. Axedigital has developed a four-step process to drive results for our partners using Google Shopping and Feed Management.
Leverage the right level of automation and machine learning for each client.
This will be different for every client and we will weigh the pros and cons together. Every partner we work with benefits from at least some automation to keep product data up-to-date and to place the right bid in every conceivable situation for every product on Google Shopping. We will make data-driven decisions about when and how to use these tools to our advantage.
Create hypotheses and test them
Even from the very first element we test in your account, we are starting from a place of experience. We have hundreds of past and current clients that we are able to draw experience from to help shape our hypotheses and know which tests to try first. We will work together to decide on these tests and establish the right timeline to gather sufficient data for each test we run.
Optimize or adjust based on the data collected
We prefer marketing consultants over data scientists, but we do use the scientific method in how we use measurements to determine the accuracy of our hypothesis. We use a variety of tools, including custom built proprietary tools, to analyse this data and we review it together.
Analyze the data and draw conclusions
This is where most of the button pushing, ad writing, tool building, and campaign creation comes in. This is all about using the data we have collected from our testing to make a difference in the account. We are constantly adjusting settings and optimizing campaigns in one way or another. However, the larger changes that have a big impact on performance, we want to agree to them together. After completing the fourth step, we simply repeat the process over again. This is how we are able to develop a very personalized strategy that constantly improves the longer we partner together.
Google Shopping performance tells us where to focus our efforts on Feed Management and Feed management enables our Google Shopping campaigns to perform at their highest potential.
We like to think of Feed Management as the lifeblood of an ecommerce company. Feed management gives life to Google Shopping and without a healthy product feed there can be no healthy Shopping campaigns.
There are currently two major schools of thought in the industry on how to approach this complex beast.
The dominant position in the industry is to automate everything and remove the human element from both Google Shopping and Feed Management. These marketers want to save themselves as much time as possible and accept the fact that they are leaving money on the table.
The other position is to the other extreme where they reject some of the newest campaign types and bidding strategies that leverage machine learning and manage these complex campaigns manually in order to maintain 100% control over every product.
Axedigital does not see this dilemma in black and white as many of our peers do. We take on a hybrid approach in which we accept the innovation and data available to us by using some of the most advanced technologies Google has to offer.
However, we know where the human touch, intuition, creativity, and gut-feeling have their place in both Google Shopping and Feed Management. This is what gives us the advantage over all our competitors and allows us to elevate our clients to new heights.
With the right tweaks, you should be able to increase your Google Shopping revenue and get the results you deserve.
Axe Digital pushes the limits of what your eCommerce company can achieve with Google Shopping and Feed Management.
Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.
With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.