Our conversion rate optimization gets you more of the right leads

We’re the conversion rate optimization agency that maximizes your high-quality lead conversions without increasing your media spend.

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Quit relying solely on increased budgets to increase your leads!

What if you didn’t have to increase your media budget to increase leads? Through our conversion rate optimization, we can do just that while also increasing the close rate of your leads without having to change your lead criteria.

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Get the right conversion solutions for exactly what you need

We have a variety of CRO options tailored to the amount of traffic your site receives and what you’re wanting to accomplish. Our smaller solutions focus on single steps of your funnel, one at a time. Our bigger solutions focus on multiple funnel steps simultaneously. This means we are running heatmaps, surveys, and split tests across the board to aggressively achieve CRO lifts and learnings as quickly and effectively as possible.

Site performance audits

We discover your site’s weak points and provide a data-backed, prioritized list of conversion experiments to run.

Ongoing CRO management

We do all of the research, run the conversion experiments, and report everything to you.

Ongoing CRO consulting

We help with strategy ideation, execution, and future tests you want to implement.

Our Lead Gen Conversion Rate Optimization Methodology

While it’s important to communicate your brand and product/service offering effectively, you want to focus your conversion rate optimization efforts on the elements of the page that are more directly tied to conversion behaviour.

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Here are key points we assess when optimizing your pages


Number of form fields
Necessity of fields
Form flow


It’s common for users to submit multiple forms across different websites to the point where they don’t remember everyone they reached out to. We take the value props from other competitors and neutralize their offers so your company stands out.


Video testimonials
Customer service
Additional content widgets
Display of important information

Did you know 65% of tests don’t find a valid winner?

We’ll beat that!

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The Axe Digital Difference

Why work with Axe Digital on your conversion rate optimization?

Dedicated strategist who will provide ongoing test ideas and hypotheses based on hundreds of data-sets and test winners.

Both quantitative and qualitative research to determine where you’re losing users and how to fix it.

Each month we’ll get a strategy approved, execute the plan, and share results along the way.

Our design and development team spearhead the mock-ups and test builds to streamline the process.

We include a basic funnel set-up (Shopping behavior report in GA) as part of any of our packages.

Results validation to gauge how consistent and reliable the results are to project revenue, budget, and growth goals.

We’ll shoot straight with you.

Unlike other agencies that promise or guarantee specific results, we’ll work with you to achieve your goals and be transparent about what’s working and what isn’t. We are committed to your growth and success and are upfront about the challenges CRO can have. We’re always up for conquering challenges.

While effective creative strategies contain moving parts, all ads should conform to the strategy, even if you switch agencies. Each of these parts play an integral role in meeting the goals that are set.

CRO success takes time, and the big wins come about after combining the cumulative results of many tests.

A/B Testing is not a sure fire way to know if you are right or wrong. If you force an A/B test with limited traffic, a weak hypothesis, or poor execution, you can get misleading results that don’t help the business.

A truly valuable CRO program asks the big questions and evolves with the business over time.

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Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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