Expand your sales pipeline with a LinkedIn B2B Strategy

Reach your most qualified prospects on the world’s largest professional network

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LinkedIn Advertising Case Studies

Here are awesome success stories for businesses that have used LinkedIn in their marketing. Axedigital's case studies coming soon!

Charles Sturt University

Charles Sturt University earns a 56% reduction in cost-per-start of application

AICPA

The AICPA LinkedIn Group drives 40% growth in memberships

Corporate Visions

Optimized targeting generates high-quality leads for Corproate Visions

Is Axedigital the right partner to manage my LinkedIn Ads?

At Axedigital, we start with the end results you want and then build the strategy road map to get there.

We are passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute, but we care more about what drives your Revenue and Profitability.

As a Premier PPC Digital Marketing Agency, Axedigital knows how to effectively advertise on LinkedIn. We streamline your advertising spend and improve conversions until your LinkedIn marketing gets the results you need.

We’ve audited over 2,500 Digital Marketing Strategies, tested over 100 million site visitors and tracked millions of analytic data points. We’d love to help you incorporate a multi-channel digital marketing funnel and talk through a long-term strategy.

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What makes our LinkedIn Ads management unique?

We have experience with LinkedIn Ads

Sponsored posts, retargeting ads, text ads…you name it, we have the experience with it. Our PPC marketing agency has been around for years with experience in LinkedIn advertising. If you’re looking for someone to take your digital marketing efforts to the next level, you need experts to run your LinkedIn Ads. You’ve come to the right partner.

We are a premium PPC advertising agency

As your digital marketing partner, we can take care of all your PPC advertising needs. We are not a full-service agency; we specialize in PPC marketing channels and can advertise your business on additional platforms such as Facebook, Twitter, Google, Instagram, TikTok, Snapchat, and Email. We pull these channels together into one cohesive full-funnel strategy. Whatever your online marketing needs are, as your marketing partner we have your back.

Our LinkedIn Methodology

Your LinkedIn Ads should be scaled efficiently and provide you direct access to sales opportunities on LinkedIn.

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Target

Target the right audience combinations

We test different targeting combinations to spearhead reaching your audience. Here are the LinkedIn Ad Targeting Options:

  • Company Name
  • Location
  • Company Industry
  • Company Size
  • Years of Experience
  • Job Function
  • Member Age
  • Job Seniority
  • Member Gender
  • Member Age
  • Degrees
  • Job Title
  • Field of Study
  • Member Schools
  • Member Groups
  • Member Skills
Content

Content Creation

Content touches everything and should be created in a way that recognizes the many interconnected touchpoints on the customer journey. The journey that customers take is not linear, so you want the content “halo effect” that cohesively brands your content strategy across your different paid platforms.

For LinkedIn Ads specifically, we focus on creating these different types of content:

Test

Test Test Test!

A true A/B test is a test that changes one variable at a time to see how it impacts your performance metrics.

We want to see which pieces of content perform better for which audience.Want to know if a particular content download engages more senior-level professional vs. junior-level?

We can run an A/B test to isolate that variable and run for results. Keep in mind that we’ll only test within the parameters of achieving your most important business goals and marketing KPIs.

Analyze

Analyze the data with LinkedIn forecasting tools

Planning and forecasting is crucial to the success of any campaign.

The more you know about the types of audiences you’re trying to reach and what resonates with them, the better your campaign will perform. We use these tools to forecast future campaign strategies and analyze past campaign performance.

You want to partner with a marketing agency that’ll provide you with the demographic insights to deliver the right content and creative mix that will resonate with your most important decision-makers.

LinkedIn Advertising Pros and Cons

We will only recommend and manage social media platforms we are confident will help you achieve your business goals and are supported by hard data.
We have managed thousands of clients over the years, so we know how to look at your specific industry, company size, sales model, and other important factors to determine which platforms are most advantageous for your company.

Incredibly high-quality targeting

LinkedIn’s professional network allows you to hone your audience down to very specific demographic labels such as job titles, function, seniority, specific companies, and even specific people

Most trusted social media platform

LinkedIn is the online living resume of working professionals. People take this platform very seriously.

Cross-channel friendly

LinkedIn Profile Targeting allows you to deliver Microsoft Ads to targeted users based on their professional profiles. This is a great opportunity to enhance your full-funnel marketing strategy.

Huge opportunity for the right connections

If you’re a B2B company, you’re out to target business professionals and LinkedIn is made up of 380 million of them.
We have managed thousands of clients over the years, so we know how to look at your specific industry, company size, sales model, and other important factors to determine which platforms are most advantageous for your company.

It’s expensive

LinkedIn may offer access to a high-value audience, but it comes at a steep price. The cost per click to advertise with LinkedIn is significantly higher than other social networks.

Some users are just job hunting

Not everyone you target on LinkedIn is in a position to make decisions regarding the products and services your business is offering. Some people are simply using the network to find employment opportunities.

Not great for e-commerce brands

If your business sells mostly to consumers, especially broad audiences of buyers, LinkedIn is probably not the best place to spend your marketing dollars.

3 month ramp up period

If you haven’t already been running a successful LinkedIn advertising strategy, it takes a minimum of 3 months to get your accounts ramped up with the performance data, content, and audience activity it needs for it to be a long term lead generating source for your business.

LinkedIn Ads Has Changed

Five years ago, Linked Ads had more than its fair share of issues. After Microsoft took over in 2016, things started to get better, but it still took a few years for the platform to hit its stride.

Back in 2016, some of the common complaints among advertisers on LinkedIn were:

x No Custom Lists              x High CPCs
x No Ad Quality Scores     x No Remarketing        
x No Account Promotion  x No Video
x No Lead Gen Formats

It was basically barbaric. If you did any advertising during those days, odds are that you encountered at least one of those issues. LinkedIn Ads was… limited, to put it gently. Around the same time, Facebook was finally figuring out how to make advertising work on social media; most businesses gave up on LinkedIn Ads. They lost a bunch of money and were left with a bad taste in their mouths—one that has lasted for years.

Like more advertising platforms, LinkedIn Ads is far better today than it was a few years ago. But many marketers haven’t bothered to give it a chance lately. It’s a real shame because LinkedIn is finally starting to come into its own.

LinkedIn Ads Works

It might not work for every business, but that’s true of any advertising platform. You need a marketing agency partner who understands WHICH kinds of businesses work well on LinkedIn and HOW to get the right results.

Many businesses aren’t currently taking full advantage of LinkedIn Ads, which means that there’s less competition to deal with.

If you haven’t tried LinkedIn Ads lately, you may want to give it a chance. We’ve seen some great results with our clients over the past couples of years.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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