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Here are awesome success stories for businesses that have used LinkedIn in their marketing. Axedigital's case studies coming soon!
At Axedigital, we start with the end results you want and then build the strategy road map to get there.
We are passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute, but we care more about what drives your Revenue and Profitability.
As a Premier PPC Digital Marketing Agency, Axedigital knows how to effectively advertise on LinkedIn. We streamline your advertising spend and improve conversions until your LinkedIn marketing gets the results you need.
We’ve audited over 2,500 Digital Marketing Strategies, tested over 100 million site visitors and tracked millions of analytic data points. We’d love to help you incorporate a multi-channel digital marketing funnel and talk through a long-term strategy.
Sponsored posts, retargeting ads, text ads…you name it, we have the experience with it. Our PPC marketing agency has been around for years with experience in LinkedIn advertising. If you’re looking for someone to take your digital marketing efforts to the next level, you need experts to run your LinkedIn Ads. You’ve come to the right partner.
As your digital marketing partner, we can take care of all your PPC advertising needs. We are not a full-service agency; we specialize in PPC marketing channels and can advertise your business on additional platforms such as Facebook, Twitter, Google, Instagram, TikTok, Snapchat, and Email. We pull these channels together into one cohesive full-funnel strategy. Whatever your online marketing needs are, as your marketing partner we have your back.
Your LinkedIn Ads should be scaled efficiently and provide you direct access to sales opportunities on LinkedIn.
Target the right audience combinations
We test different targeting combinations to spearhead reaching your audience. Here are the LinkedIn Ad Targeting Options:
Content Creation
Content touches everything and should be created in a way that recognizes the many interconnected touchpoints on the customer journey. The journey that customers take is not linear, so you want the content “halo effect” that cohesively brands your content strategy across your different paid platforms.
For LinkedIn Ads specifically, we focus on creating these different types of content:
Test Test Test!
A true A/B test is a test that changes one variable at a time to see how it impacts your performance metrics.
We want to see which pieces of content perform better for which audience.Want to know if a particular content download engages more senior-level professional vs. junior-level?
We can run an A/B test to isolate that variable and run for results. Keep in mind that we’ll only test within the parameters of achieving your most important business goals and marketing KPIs.
Analyze the data with LinkedIn forecasting tools
Planning and forecasting is crucial to the success of any campaign.
The more you know about the types of audiences you’re trying to reach and what resonates with them, the better your campaign will perform. We use these tools to forecast future campaign strategies and analyze past campaign performance.
You want to partner with a marketing agency that’ll provide you with the demographic insights to deliver the right content and creative mix that will resonate with your most important decision-makers.
Five years ago, Linked Ads had more than its fair share of issues. After Microsoft took over in 2016, things started to get better, but it still took a few years for the platform to hit its stride.
Back in 2016, some of the common complaints among advertisers on LinkedIn were:
x No Custom Lists x High CPCs
x No Ad Quality Scores x No Remarketing
x No Account Promotion x No Video
x No Lead Gen Formats
It was basically barbaric. If you did any advertising during those days, odds are that you encountered at least one of those issues. LinkedIn Ads was… limited, to put it gently. Around the same time, Facebook was finally figuring out how to make advertising work on social media; most businesses gave up on LinkedIn Ads. They lost a bunch of money and were left with a bad taste in their mouths—one that has lasted for years.
Like more advertising platforms, LinkedIn Ads is far better today than it was a few years ago. But many marketers haven’t bothered to give it a chance lately. It’s a real shame because LinkedIn is finally starting to come into its own.
It might not work for every business, but that’s true of any advertising platform. You need a marketing agency partner who understands WHICH kinds of businesses work well on LinkedIn and HOW to get the right results.
Many businesses aren’t currently taking full advantage of LinkedIn Ads, which means that there’s less competition to deal with.
If you haven’t tried LinkedIn Ads lately, you may want to give it a chance. We’ve seen some great results with our clients over the past couples of years.
Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.
With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.
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