Convert more of the traffic you’re already paying for

Bring them back to convert with Axe Digital retargeting.

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About 94% of people who visit your site don’t make a purchase or contact request the first time they visit your site

This means you’re likely only able to persuade about 4% of traffic to buy what you’re offering the first time they arrive on your site.

That’s a huge chunk of visitors you’re losing out on. Fortunately, there is one thing you can do to bring back lost visitors - run retargeting campaigns.

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Baby come back!

We make it simple to launch retargeting campaigns and capture more conversions.

Identify your target audience segments

Build your creative

Launch your campaign

Track your performance

Potential customer
Visits your website
Leaves without converting
Later they surf the web
Your ad recaptures their interest
Potential customer is happy customer

Our Retargeting Methodology

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What is retargeting?

Retargeting is the practice of targeting specific segments of your audience based on specific interactions they’ve had with your business in a set time frame and showing them a new ad. You can retarget users based on lists that you’ve created, tracked actions on your platform, or tracked actions on your site; each option is undeniably effective. This works well because users need to see content from you more than once before deciding to convert. The ability to create more targeted messaging based on specific actions they take is invaluable.

Why you need retargeting?

Retargeting gives you the chance to follow up with users and ensure that no potential customer slips between the cracks. This is an enormous opportunity to maximize your ROI and your bottom line while growing your customer base.

Different Types of Retargeting

When it comes to retargeting on different platforms, we know which of the many options work the best. It all really boils down to three different types of retargeting: pixel retargeting, on-platform retargeting, and list-based retargeting. Each type of retargeting offers value and we know which one (or combination of the methods) you should run with. In most cases, we’ll typically use different retargeting options at different stages of the sales funnel. We’d be thrilled to review your existing retargeting campaigns or propose a new retargeting strategy for free. Retargeting is so important to your success so make sure it’s tight and performing great!
Pixel retargeting

Most platforms offer some form of pixel retargeting, which allows brands to add a small snippet of tracking code onto their website or in their mobile app. This code will fire when users visit different pages, which can tell you a lot about what they’re interested in and their relationship with you. You can, for example, retarget someone who did visit your product launch page but who did not see the order confirmation page.

A subset of pixel retargeting is dynamic retargeting, which will show users the exact products they’ve viewed in an ad instead of just new campaigns. Pixel retargeting is common practice, but there are constant privacy concerns and regulations that we stay ahead of and pivot accordingly.
On-platform retargeting

On-platform retargeting is really most common with social platforms like Facebook or YouTube. We can retarget users based on actions they’ve taken on the platform you’re running ads through. If someone recently interacted with a post, opened a lead form, or watched your video, for example, we can retarget them accordingly. This can work well to show users more content that they’ve expressed interest in.
List-based targeting

This is the most conventional form of retargeting, and it can work exceptionally well. You likely have lists of leads’ and customers’ names and email addresses based on factors like their current relationship with you or past purchases. We’ll upload these lists to the relevant PPC platforms and run segmented retargeting campaigns based on what we already know about them.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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