Snapchat Marketing

We know exactly how to weave Snapchat into your PPC digital strategy

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Is Axedigital the right partner to manage my Snapchat Advertising?

At Axedigital, we start with the end results you want and then build the strategy road map to get there.

We are passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute, but we care more about what drives your Revenue and Profitability.

As a Premier PPC Digital Marketing Agency, Orion knows how to effectively advertise on Snapchat. We streamline your advertising spend and improve conversions until your Snapchat marketing gets the results you need.

We’ve audited over 2,500 Digital Marketing Strategies, tested over 100 million site visitors and tracked millions of analytic data points. We’d love to help you incorporate a multi-channel digital marketing funnel and talk through a long-term strategy.

Claim your share of the 200+ million Snapchat users

Snapchat Advertising is a rapidly growing social media network. People use Snapchat to communicate with friends, build relationships, play, and learn. And we’re not just talking about any users: we’re talking about millennials who make up a fourth of the population alone. While over 229 Million users actively engage on Snapchat daily, a massive percentage of the millennial population are loyal Snapchatters.

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Millennials have an estimated $600 Billion in annual buying power

Millennials are a generation of influencers people look up to for the latest trends in food, fashion, music, culture, and tech.

Our Snapchat Methodology

Did you know using the wrong methodology could produce significantly different results?

We use Snapchat’s Ads Manager to raise awareness for your business, boost consideration for your products or services, and drive conversions.

Snapchat User Demographics

Almost ¾ of the users on Snapchat are under 25.

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Audience Assessment

First, we'll assess your target audience.

If at a first glance, you’re on the fence about whether or not this would be a good channel for you to market on, know that as your digital marketing partner we’ll give you the information you need to help make an educated decision. So before ruling out Snapchat, we suggest running a few tests to see if your target market uses Snapchat - also something we can help you with. We like to leverage existing assets to assess if your target market uses Snapchat. We do this by combining a couple of different methods:

  • 1. ANALYZE EXISTING DEMOGRAPHIC DATA PARTICULARLY FROM YOUR EXISTING FACEBOOK/IG AND GOOGLE DATA INSIGHTS.

    We like to analyze age, gender and lifestyle demographics of your current audiences. We’ll look at household incomes and compare that directly to Snapchat demographics.
  • 2. EXAMINE YOUR AUDIENCE’S PURCHASE DATA.

    Another key factor we consider is your audience’s retail spending habits; if you have an audience that spends a ton on retail, it’s likely that Snapchat will be a good place for you to test the waters.
  • 3. CONDUCT SIMPLE POLLS ON EXISTING CHANNELS.

    Another great method to see if your audience is active on Snapchat is to simple survey your followers on Twitter or Facebook using polls. Combined with the other methods above, we can recommend a commitment and budget you should use on the Snapchat platform.
Refine Targeting

Then, we refine your Snapchat Ads targeting.

Through Snapchat audience targeting, we can connect you with your target users based on their online and real world interests and behaviors, their geographic location, and by demographic.We’ll continue to refine your targeting and optimize the campaigns we build for you through custom lookalike audiences and more.

  • Snap Audience Match

    This is where we upload a customer list of emails or device IDs and find those users on Snapchat for you.
  • Lookalike Audiences

    We can expand your reach by finding Snapchat users similar to your existing customer database.
  • Saved Audiences

    We’ll quickly find and apply audience templates to work more efficiently in the account.
  • Third-party Custom Audiencesences

    Reach a highly targeted group of Snapchatters based on their past buying patterns or viewing behaviors.
  • Pixel Custom Audiences

    Target a group of high-intent Snapchatters who have engaged with your brand with a flexible lookback window.
  • Ad Engagement Audiences

    Retarget Snapchat users who have interacted with your Snapchat ads in the past.
Measure & Analyze Results

And finally, we measure and analyze the results.

Utilizing the Snap Pixel, we assist you with conversion tracking to measure the impact of your campaigns across devices.

We do this to help you see how many Snapchatters take action on your website after seeing your ads.

We’ll continue to refine your targeting and optimize the campaigns we build for you through custom, lookalike audiences, and more.We’re concerned about measuring results that actually matter for your business.

Through customized reporting with saved and shared views, you’ll have streamlined access for quick reporting checks.We’ll work with you to decide which performance metrics are the most important to track depending on your business goals and marketing objectives.

Snapchat Ad Success Stories

On Snapchat’s Inspiration page, you can see several businesses have found massive success with Snapchat Advertising. Here are awesome success stories for businesses that have used Snapchat in their marketing. Axedigital's case studies coming soon!

elf cosmestics

Efficiently gains share with millennials and Gen Z

hopper

Used radius targeting to boost high-quality user acquisition

goat

26% lower cost per acquisition using goal based bidding

Snapchat by the Numbers

200 Million+

Over 200 million daily active Snapchat users

25+ Uses Daily

Average frequency of app usage every day

$1 Trillion

Direct spending power of Millennials and Gen Z

Snapchatters spend an average of 30+ minutes on Snapchat every day

Snapchatters are 20% more likely to make purchases on their mobile device

More than 60% of Snapchat users create content every day

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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