TikTok for Business

Advertise on the World’s Fastest-Growing Social App

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Is Axedigital the right partner to manage my TikTok Ads?

At Axedigital, we’re passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute, but we care more about what drives your Revenue and Profitability.

Any worthwhile relationship requires work from both parties to be successful. We partner with our clients to understand the WHY behind your business, the GOALS you aspire to and the IMPACT this will have on your customers and business; we translate this into a unique and authentic marketing strategy to get us there together.

If you are looking for a marketing partner who understands how to integrate multiple social platforms into a cohesive full funnel digital marketing strategy, we should chat.

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TikTok is the Hottest Social Platform

TikTok is currently the #1 ranked most downloaded app in the world and continues to take the digital social space by storm. While Gen Z represents a large portion of current TikTok users, the 25+ age group is quickly growing. This is helping drive many brands to the platform and presents a variety of opportunities for many different brands and publishers.

Our TikTok Ads Methodology

We want to highlight what makes your brand fun and unique by creating a solid TikTok marketing strategy that best portrays your brand to the highly active user base. TikTok is drastically different from other social platforms with notable nuances that only active users will understand. We’ll help you understand why the strategies are set up the way they are and get you up to speed in no time.

We focus on campaigns that leverage TikTok’s fun nature in order to increase your brand’s reach and create viral campaigns by taking advantage of TikTok’s paid advertising multiple ad features from hashtag challenges, brand takeovers, in-feed native video, and more.

Learn more about the different TikTok Advertising options and what is right for your brand and budget.

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Create

TikTok Ads are where you can unleash your brand’s creative side. Tap into unique engagement solutions and exciting ad formats to create fun ad creatives which are native to the platform. We know how to effectively represent your brand in the engaging and creative style that is unique to TikTok.

Test

We rigorously A/B test multiple creatives on the TikTok Ads platform to optimize targeting and messaging. Understanding the 4 different types of TikTok Ads (Native Video Ads, Brand Takeover, Hashtag Challenge, Branded Lenses) is crucial to this aspect of our process.

In-feed Native Video ads on TikTok are video advertisements that are required to be between 9 and 15 seconds long. These are typically the most basic form of TikTok ads.

Brand Takeover advertisements can appear in the form of still images, GIFs, or videos, all of the linkable to the brand’s landing page or a hashtag challenge within the app. Right now, only one brand can appear per day in “brand takeover” on TikTok. These advertisements are what a user will see in their feed, before any user-generated content appears.Challenges are massive on TikTok.

If you want to engage with your customers and fans, a Hashtag Challenge is a great way to do so.

When a TikTok user creates a video, there are countless filters available at their disposal. Similar to Snapchat’s branded lenses, TikTok’s Branded Lenses advertising option allows advertisers to design a filter promoting their brand or product. These lenses can go live for up to 10 days at a time, and encourage the user to create content with your brand at the forefront.

Scale

Once we’ve identified the best performing TikTok ads driving revenue and conversions, we scale and capitalize on that success. Other marketing agencies decide to run ads based on intuition, but you’re not paying psychics to run the campaign. We use data to drive the decisions we make in your account and the strategy we implement.

Applying to Advertise on TikTok

Want to know what isn’t a cake walk? The TikTok Ads application process.

The TikTok ads application is a BEASTLY process. We’ve broken it down into three parts and know how to aggressively get you the approval you need to advertise on TikTok as quickly as possible. You need a premier marketing agency that knows the ins and outs of how to get you the approvals you need to advertise on different platforms in a reasonable (we prefer quick and dirty) timeframe.

Initial Application

Anyone can fill out a simple application form to begin the process and get started advertising on TikTok.

We recommend filling this out at least once a week until you get a response. Sometimes it can take 7+ applications until TikTok Advertising approval is granted!

Follow-up Application Form

Once your initial TikTok Advertising application is reviewed, you’ll receive an email from TikTok with the official detailed application form. There are a few tricks we have learned to help expedite the approval process from here that require you to fill the form out in very specific ways. We’re here to help walk you through that.

Rinse + Repeat until Approved

We recommend that you send this detailed application as often as you can until you get a response. A little crazy, right?

U.S. TikTok Demographics

1.5 Billion+

TikTok installs worldwide

1 Billion

Monthly active TikTok users

TikTok by the Numbers

42% of U.S. TikTok users make over $100k annually

41% of TikTok users are between the ages of 16-24

90% of TikTok Users visit the app more than 1x daily

#1 Most Downloaded app globally in 2019 and 2020

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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