Video Marketing with Axedigital Advertising

Leverage your Marketing Strategy with Digital Motion Ads

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Humans are visual creatures

Humans are visual creatures. We like to look at things – like our phones and computers. Images are processed 60,000 times faster than words. Which is one of the reasons why video rules social media and why it has good ROI.

At Axedigital Advertising, a dedicated Creative Strategist and Marketing Consultant work in tandem with you to take advantage of all those eyes.

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Why motion works

Over the last decade customers’ appetites for video content has continually grown, and as your partner we know video works because:

Motion ads explain complex ideas quickly and easily

Shows product/features in context

Triggers an emotional response, and is memorable

Has higher rates of interaction, sharing, and conversion than static ads

Motion ad creation

A video is simply a tool to help you grow your businesses. Understanding your target audience and the video goal is just the first step in how we shape an ad to get the right metric return for your marketing campaign.

So what is it you're selling? Not the actual product or service, but the pain point addresses. We do our homework and identify what you're selling. A few common areas are:

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Our Motion Ads Methodology

Online videos aren’t the same as traditional television ads. With online video advertising, we help you get much more focus with your targeting. This means going beyond basic audience demographics such as age, gender, and location; and drilling down into audience passions and pursuits.

At Axedigital we create engaging and informative motion ads based on where your potential customers are in their journey through the Marketing Funnel/Cycle, from learning about your product or service, all the way to the purchasing and loyalty phases.

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Introduce/Awareness

Getting on your customer’s radar or re-engage them, and generating leads. These ads introduce the brand, product or service and typically have broad appeal, to attract as many people as possible.

Inform/Engagement

Focused on sparking a reaction.interaction such as Likes, Comments, Shares, and Learning More in this category usually play to the viewer’s emotions. For landing pages motion can keep visitors attention longer and lead to a higher percentage reaction/interaction.

Convince/Conversion

This type of motion is meant to move the audience into current customers. In other words, purchases. These videos have strong call to actions and are targeted to potential customers familiar with a brand.

Now that you’ve identified your audience, what type of video ad are you going to create? Usually that depends on where it’s going to play. However, video advertising can help you communicate at several different touchpoints: from explainer ads to product spotlights, to influencer videos, promotion ads, and brand stories.

You’re telling an important story with each video, so which type of motion should you use to maximize its impact? Working with your Creative Strategist, our motion designers know the variety of formats and how they deliver different messages in different ways, depending on your needs.
Short (usually 10 seconds or less) looping format with simple moving elements, logo or copy.
Cinemagraphs: one moving element in a static photo
Simple motion ad with one of three main background components: photo, video, or motion graphic.
Moving copy, with iconography or other simple graphics.
Simple motion graphics, infostyle, with transitions and narrative
Character (people or anthropomorphized animals.creatures/objects) driven motion graphics
Full live action ad using stock or client footage (several clips)

Which type of motion should you use?

We follow best practice principles based on distribution channels and proven narrative structures.

On many social media platforms, that comes in four steps.
Establish a problem or need
Introduce brand as a solution
Share benefits or features
Offer call to action
The medium used for the video and the type of the ad is as important as the message. You want the images to resonate with the audience. There are two main mediums: animation and live action. Animation doesn't mean cartoons, rather motion graphical, and both have pros and cons, however, one of the biggest key differences between the two is cost and turnaround times, and animation wins.

Animation vs. Live Action

Animation
Isn’t bound by reality, can do/show anything and transition easily.
Easy to make changes to edit for major overhauls and new versions of ad.
Simplifies abstract topics/ideas and is easy to stylize
Shorter turnaround times and less expensive than most live action videos.
Live Action
Relatable, authentic, humanizing; more emotional connection.
Can show the product in use and product features in detail.
They almost always have sound/music and dialogue, which adds depth and complexity.
Usually better for serious messages, creating the right tone and gravity.

Motion & Video Ads by the Numbers

200–300% click-through increase

According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

$15.9 billion in spend

In 2020, online videos are expected to generate $15.9 billion in spend.

80% increase

in conversion by including video on a landing page

90% of Users

say that seeing a video about a product is helpful in the decision-making process

59% of managers

would rather watch a video than read an article or blog post.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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