Run YouTube ads that generate results

Reach potential customer and have them take action when they watch or search for videos on YouTube

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Is Axedigital the right partner to manage my YouTube Ads?

At Axedigital, we’re passionate about building lifelong relationships on a foundation that starts with your most important business goals and marketing results. ROAS & LTV are cute... but we care more about what drives your Revenue and Profitability.

We specialize in creating authentic video content that inspires engagement and action. We handle everything from start to finish.

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Video is no longer a nice option—it’s a necessity.

We’ve helped hundreds of companies build and manage successful YouTube campaigns from nearly every industry, vertical, business model, and size. Our well-rounded experience gives us the sight to see what strategies and assets will work the best for you and your company’s goals.

By digging into the data surrounding your audience, we select the right components for a YouTube strategy for your business. Our PPC specialists will work with you to create original, authoritative, compelling videos that drive people to visit your site and buy your products or service.

Why partner with Axedigital?

If you’ve already been down the video production road, you already know the huge amount of work that goes into the entire process from start to finish. There’s a reason why most businesses struggle with video marketing. Good video advertising requires a wide range of skills - most of which you probably don’t have.

To pull off the kind of video ad campaign you know your business needs, you’re going to need a lot of help. Unless you have an in-house video team, outsourcing that help is going to be your next best option.

Get your free marketing strategy proposal

To measure the full value of your TrueView for YouTube action campaigns, measure beyond conversions.

Our YouTube Ads Methodology

The right video solution for the right marketing goal.

Get your free marketing strategy proposal
Maximize reach & increase awareness

VIDEO FORMAT

  • Masthead
  • TruView for Reach
  • Bumper Ads
  • Non skips 15/20s

AUDIENCE TYPE

  • Detailed demo
  • Affinity audiences
  • Custom affinity

BIDDING

  • CPM
  • vCPM
  • CPD (reservation)

METRICS FOR MEASURING IMPACT

  • Impressions frequency
  • Reach/unique reach
  • Awareness lift*
  • Ad recall lift*

*NOT AVAILABLE FOR MASTHEAD

Build consideration & interest

VIDEO FORMAT
TrueView discovery    TruView in-stream

AUDIENCE TYPE
Life events                    In-market audiences    
Similar audiences

BIDDING
CPM         CPV

METRICS FOR MEASURING IMPACT
Views and Website Visits   
Consideration lift*              
Purchase intent lift*

* Not available for TrueView Discovery

Drive online action & sales

VIDEO FORMAT
TrueView for action

AUDIENCE TYPE
Custom intent            Remarketing    
Customer match
Expand to mid-funnel audiences if needed

BIDDING
CPA         Max. conversions

METRICS FOR MEASURING IMPACT
Website conversions                 Micro conversions
View-through conversions

To measure the full value of your TrueView for Youtube action campaigns, measure beyond conversions.

INFLUENCING AWARENESS

Influencing brand perception and capturing audiences that are paying attention

IMPACTING OTHER CHANNELS

Amplifying impact across platforms
  • Assisted conversions (cross network reports)
  • Organic search lift

DRIVING ACTION

Driving people to take action across the customer journey
  • Conversions
  • View-through conversions

YouTube by the Numbers

2 Billion+

Active users on YouTube globally

1 Billion+

Hours of Youtube videos added to the platform daily

8 out of 10

Marketers consider YouTube the most effective marketing platform

90% of People

say they discover new products on YouTube

62% of Businesses

use YouTube to expand brand reach

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

Get your free marketing proposal
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