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If you’re new to understanding how email marketing supports your marketing funnel, it will make you wonder why you’ve never done it before.
Email marketing, unlike any other marketing channel, touches every stage of the funnel. It should be leveraged across the entire sales funnel and beyond to maximize the ROI of every touchpoint.
This makes the typical consumer inbox one of the most competitive landscapes your business will find itself in.
The average person has an 8 second attention span. A goldfish beats that with a 9 second attention span. 8 seconds isn’t a lot, and users are bombarded with marketing messages.
Tools like Mailchimp have brought the power of email marketing to the masses, which overflows a user’s inbox making visibility the biggest email marketing challenge of today and why the strategy behind the send is so important.
Did you know 69% of mobile users delete emails that aren’t optimized for mobile?
AxeDigital produced emails are designed in house for mobile first for the optimal end user experience.
Your subject lines impact open rates and spam reporting.
Our channel expertise means we produce stronger subject lines while layering in impactful personalization to increase email engagement and decrease spam reports.
Email deliverability can really make or break an email campaign.
You can spend both time and resources on crafting the perfect email but if it never reaches your audience, all your effort goes down the drain. We know email deliverability is the crux of overall success so we layer reputation management in with our email offering.
Don’t forget the icing.
We also include list acquisition strategy, esp migration, integrations (website/email tool/crm/etc) in our core packages so our clients get the best foundation possible without all of the extra hidden fees.
Email conception & planning
Copywriting & design
Coding, development, and data logic management
Automation build, execution, and management in ESP
QA, testing, troubleshooting, reviews and approvals
Post and send analytics and analysis
Successful campaigns are easy to consume. Methods must be added to the creative process to establish structure that acts as a backbone to varying emails, from the simplest and most minimal to the most complex. The orientation must reflect the reading dynamics of recipients.
It may seem like a theoretical topic, but it actually has profound practical implications on the creation of the email and the use of the message by the recipient.
We know each of the different ways to compose emails based on the balance between content and layout. Method must always be added to creative freedom in order to avoid getting carried away by improvisation and to be able to count on a structure that acts as a backbone to varying emails, from the most minimal to the most complex.
Ensuring design and strategy are aligned is absolutely critical to running successful programs.
If you get an email on your phone that doesn’t look good, what do you do?
66% of consumers have made a purchase online as a result of an email marketing message.
68% of millennials say promotional emails have influenced their purchase decisions.
70% say they made use of a coupon or discount from a marketing email in the prior week.
According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.
People who buy products promoted via email marketing spend 138% more than those who don’t get offers by email.
91% of shoppers want to hear from companies they do business with via email. Shoppers are actively seeking new offers, discount codes, exclusive access to sale and email is still the most preferred channel of receiving that information by consumers.
You may be in the setup stage if:
1) you don’t have an email service provider,
2) you rarely (or never) send email campaigns, or
3) you don’t have lead nurture automations.
All the fundamentals are in place, and we’re ready to start building automations and emails.
This is where we lay the groundwork for your email marketing channel, whether you are looking to increase conversion on your website or to capture more leads.
Basic flows and automations are in place, and it’s time to take your email channel to the next level. This ususally includes deeper segmentation and personalization on automations and sending stand-alone campaigns regularly.
2-4 Stand-alone Emails (Monthly)
Light Behavioural Automation - Segmentation and Personalization
Flow Optimization and Testing
This stage is not applicable to all business, but it works well for those who want or need fully customizable email creation and integrations.
“Hawke did a stellar job identifying our lowest hanging fruit and leveraging the efficiency of our marketing campaigns to drive long-term revenue.A true growth partner!”
“Hawke is a pleasure to work with, and they have provided us with a team of intelligent people who get it. They’re our one-stop shop for e-commerce marketing strategies!”
“Hawke’s web team was able to quickly turn around a landing page that met the company’s standards and got us thinking more strategically about our user experience. Hawke understood our value proposition to our current and future community.”
“We’ve worked with other agencies before, but when it came to relaunching our website and executing new opportunities. Hawke was the perfect partner. The account managers are extensions of our team, and we’re so happy to be working with them.”
Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.
With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.