Digital marketing for educational institutes

Increase your school’s enrollment growth and reach the right students

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Education Industry Case Studies

Here are awesome success stories for universities and schools that have used digital marketing strategies. Axedigital's case studies coming soon!

NORTHERN ARIZONA UNIVERSITY

Decreased CPL 57% while increasing spend 15x

NAPA VALLEY WINE ACADEMY

73% increase in Facebook revenue

A COLLEGE ADMISSIONS COUNSELING COMPANY

1,331 increase in leads

Our digital marketing strategies for education are directly tailored to address the most common challenges educational institutes face in the marketplace today.

Can you help me increase the quality of potential student leads that are reaching out to us?

Using our educational institution digital marketing strategies, we generate quality student leads that have a higher propensity to engage and enroll in your program. Our methodology is proven effective to help fill your enrollment gap for all your education programs to maximize tuition revenue opportunities in the areas that are most important to you.

How do I reach the right students who will matriculate in our programs?

We set up our targeting to be as specific as possible by honing in on the exact search term that we know will lead to the highest quality lead and by kicking off with a dialed in audience persona. We make sure the ad copy matches the search term as much as possible and direct them to a landing page that is tailored to addressing their needs, answer their most important questions, and provide them with your compelling offers. We view this entire process as a qualifying filter to help speak only to your most ideal student.

How do we get the most out of our budget?

A common challenge we find when working in higher education marketing is that budgets are spread between departments and decentralized. We help you standardize your KPIs and create a centralized place for measuring the effectiveness of our marketing campaigns.

Will I get insights into student enrollment performance as it relates to the impact of your campaigns?

Absolutely. Thanks to marketing automation, we have the power of insight. We set up your basic reporting from the beginning and also offer more in depth tracking and reporting solutions depending on what your most important goals are. When we connect for our strategy sessions, we touch base on how many student enrollments have been generated from our efforts. We’re always looking to keep a good pulse on the cost per enrollment value and help you set up solid attribution systems to track your leads from inception to close.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

Get your free marketing proposal
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