We set up the keyword targeting to be as specific as we can by targeting the exact search term that we know will lead to the highest quality lead. That’s done by making the ad copy match the search term as much as possible, and directing them to a geographically specific landing page that is tailored to their location. We have a local phone number, maps, or images of the city they're searching for or from.

Customers tend to do a lot of research and obtain more than one quote when it comes to a home service. Because of this, there is a bit of a longer conversion window and unless your offer is compelling, you won’t typically close these very quickly. While you focus on making sure your sales team is effective in selling your product or service, we work with you on getting your ad messaging just right so it’s enticing and urgent for them to continue speaking with you. We help you identify potential roadblocks and the pain points your ads should address.

When we connect for our strategy sessions, we touch base on how many high-quality leads have been generated from our efforts. We’re always looking to keep a good pulse on the cost per job value and help you set up solid attribution systems to track your leads from inception to close. We also have a more in-depth analytics service that’ll help you get more granular into this data.

We apply local phone numbers on the landing page and work with you and your company to set up texting options, email options, and test all lead sources before activating the campaigns.