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Here are awesome success stories for insurance firms that have used digital marketing strategies. Axedigital's case studies coming soon!
We set up the keyword targeting to be as specific as we can by targeting the exact search term that we know will lead to the highest quality lead. That’s done by making the ad copy match the search term as much as possible, and directing them to a landing page that is tailored to addressing their needs. We view this entire process as a qualifying filter to help speak only to your most ideal client and deterring the poorer quality leads, aiming to catch as few as these as possible.
Both your digital marketing agency and the end user need to understand the difference between a company, an agent, and a broker. If the agency doesn’t understand, it will cost your business a lot of wasted time and ad dollars. If the end user doesn’t understand, they might not get what they are looking for, which again can be expensive for your business. We take the time to get to know your business and make sure your targeting is in alignment with your services and most ideal policy holder. We make sure your ad copy paints an accurate picture of what your potential clients can expect.
We apply local phone numbers on the landing page and work with you to set up texting options, email options, and test all lead sources before activating the campaigns.
When we connect for our strategy sessions, we touch base on how many leads that turned into policyholders have been generated from our efforts. We’re always looking to keep a good pulse on the cost per policy value and help you set up solid attribution systems to track your leads from inception to close.
Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.
With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.