Digital marketing for law firms

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Legal Industry Case Studies

Here are awesome success stories for legal firms that have used digital marketing strategies. Axedigital's case studies coming soon!


70% increase in monthly retainer


2x the amount of new clients


10 x increase in revenue

Our digital marketing strategies for lawyers, attorneys, and law firms is directly tailored to address the most common challenges legal companies face in the marketplace today.

I’m competing with other law firms in my local area who have bigger budgets. They’re just dominating the market!

We know just how to address that! We make sure that we’re running our campaigns during times that the staff is available to service all leads. We recommend not running to the weekends because we have a high number of clicks that don’t convert to leads and drive up our cost per case. We make sure we have a list of negative keywords of your competitors, your brand name, and other areas that you’d like to exclude like types of legal practice you don’t service.

The CPC for legal terms is just so expensive on Google Ads. How can I navigate this without blowing my budget?

Did you know legal is the #1 industry for click fraud on the Google Ads network? This simply means that whether competitors are manually clicking on your ads or they’ve hired click farms (yes, they’re a thing!) to manually or automatically click on your ads, you’re likely not showing up as often as you should be. We use a third party software to help guard your ad account against this fraudulent behaviour and hold Google accountable for crediting your account with the clicks that weren’t legit.

What options can I provide my potential clients to connect with me? (Text, phone call, email, etc)

We apply local phone numbers on the landing page and work with you to set up texting options, email options, and test all lead sources before activating the campaigns.

Will I get insights into tracking leads to closed cases?

When we connect for our strategy sessions, we touch base on how many leads that turned into policyholders have been generated from our efforts. We’re always looking to keep a good pulse on the cost per patient value and help you set up solid attribution systems to track your leads from inception to close.

My intake process for new leads could be better. What do you suggest I do to improve this?

We’d recommend a specific CRM like Highlevel, or Salesforce, to manage the leads to contacts and each of the most important touch points you and your team has with them. This ensures you don’t let great leads fall through the cracks, especially because most of them are scoping out other legal representation and the clock is ticking. We have great recommendations for screening all of your leads, and filtering through which ones are old or outdated. Ideally we want to have a team of paralegals answering the phones and distributing e-docs to initiate client/lawyer agreements.

How do I increase the quality of the clients contacting my firm?

This is done by making sure that on the landing page we have all needed information for the client to feel like you’ll treat them well, work hard to win for them and give them the lowest financial risk. We always suggest giving free consultations either in person or over the phone.

Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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