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AxeDigital is your partner in running a profitable CRO program

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Website Optimization Case Studies

Here are awesome success stories for businesses that have had their websites optimized. Axedigital's case studies coming soon!


18.6% life in purchases


Increased conversions by 499 in a six month period


60% increase in revenue

Going beyond “Flash in the Pan” CRO

If you’re looking at conversion rate optimization services, you’ve likely realized a common trend: most of the flashy case studies you’ve seen on Google are not as powerful as advertised.

At AxeDigital, we believe that split testing and improving conversion rates is not a one-size-fits-all solution. Your CRO strategy needs to be uniquely based on your company needs.

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The AxeDigital Approach

Our CRO approach begins with a deep understanding of your business, from your sales funnel to the conversion differences between each product or service you offer.

This includes taking a detailed look at Google Analytics, performing heuristic analysis on key pages, and running on-site heatmaps to construct hypotheses for split testing.

Only then can we determine optimal ordering and rollout of tactics.

Sound thorough? We think so too.

At the end of the day, when you are running conversion rate optimization tactics on your site, if you want to see legitimate improvement over time then flimsy hypotheses just won’t cut it.

Thorough is the only way we do things, and it’s the best way to flip your tests from failing rate to a winning rate. That’s our goal.

Our CRO Methodology

After digging into your data and determining the hypotheses we follow a go/no-go process to ensure alignment and efficient execution. Your primary CRO strategist will lead the charge, and will coordinate working with our other internal teams to take your testing from concept to production.

The following services are included in all of our full-fledged Conversion Rate Optimization Packages.

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Project Scoping

Prior to building a split test or running any CRO tactics, we create scoping documents to ensure all parties are aligned on rationale and approach. Our typical scoping document includes: qualitative and quantitative rationale for running the test, logistics around where the test will take place and the included audiences, anticipated timelines for how long the data set will take to mature, and the metrics that will be measured to confirm or reject the hypothesis.

This way, when a concept moves to production, everyone knows why and is bought-in on the process.

Integrated Design Services

After scoping the recommended tactics and getting buy-in from internal stakeholders, our Conversion Optimization strategists work with the Axe Digital Advertising design team to create mock-ups of recommended experiences to test our hypothesis.

Our team of graphic and UX designers have spent years honing their ability to create tests that win and we believe that while great results start with a great concept, good looks are equally important.

Variation Experience Development

Our design and development teams function as complementary units. After completing visuals for test experiences, our dedicated development team builds the new experiences in the agreed-upon testing tool and begins the QA process.

By hosting tests within split the world’s top split-testing tools, we’re able to accelerate time to launch, gather clean A/B data, and quickly measure behavioral differences between users in each path.

Results Analysis

At the conclusion of each split test, your strategist runs the data set through statistical analyses to look for confidence and power. Our team is trained to triple check numbers so that we can stand behind any recommendations we make.

With those metrics in check, you’ve got a winner that will provide the lift you’re looking for and is ready to be added to the production environment!

Which approach is the right fit for your business?

Landing Page Optimization
If you’re running paid advertising search engines and directing your traffic to a dedicated landing page, ensuring your on-page experience delivers on the ad can be the ultimate determinate between success and failure.

Our landing page optimization offering focuses on ensuring that local and lead-generating businesses are setting themselves up for success with top-performing landing pages that get you the leads you care most about.

Conversion Rate Optimization

Did you know that split testing isn’t mandatory to conduct CRO efforts? If you’re just starting CRO efforts, working with limiting traffic constraints, or just need another strategist to pick apart your web experience, the speed and cost of split testing may feel limiting.

Our research program can provide the ideas you’re looking for through the study of user behavior, analytics, and our combined past experience. The CRO kickstart package merges these thoughts to create a high-velocity CRO plan that moves the needle without being confident by the rigidity created in split testing.

Think of it as that additional strategist you’ve always wanted, for a fraction of the cost and with a wealth of knowledge around what works

Optimization Services for Lead Generating Businesses

In lead generation environments we go beyond the question of ‘how many leads can we produce?’ and also ask ourselves the question ‘how can we produce the highest ratio of desirable leads for the business?’

From landing page tactics to full funnel micro-conversion optimization, we’ve been there. We’ve got the team to drive more calls, more form fills, or both (depending on which one is better for your team).

We’ll help discover what your users need to know to get in touch, from imagery, to content, to what information they’re willing to give you upfront when filling out forms.

Optimization Services for Ecommerce Businesses

Split testing efforts for ecommerce funnels can be done one step at a time, or through testing multiple steps of the funnel simultaneously.

Optimization at each step of the funnel has a different execution, but maintains the same goal: help the user self-select the product that suits their need, answer questions, provide clarity/urgency around the offer, and close the deal.

Whichever step your brand struggles with the most, we’ve optimized for it!

65% of A/B tests fail to find a statistically valid winner.

We’ll help you sort through what really matters.

“I’m interested. How do I start?”

It’s no secret that CRO is a process. It takes time to understand and realize lasting results. But, with our discipline and proven track record, we’re one of the best shots you’ve got to experience success and lifts that only website testing can provide.

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Let’s do this.

Axedigital has a proven track record to achieve our client’s business goals and marketing objectives. Every business we work with is different and requires a unique approach.

With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful advertising campaigns that are the most relevant to your business goals.

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