Prior to building a split test or running any CRO tactics, we create scoping documents to ensure all parties are aligned on rationale and approach. Our typical scoping document includes: qualitative and quantitative rationale for running the test, logistics around where the test will take place and the included audiences, anticipated timelines for how long the data set will take to mature, and the metrics that will be measured to confirm or reject the hypothesis.

This way, when a concept moves to production, everyone knows why and is bought-in on the process.

After scoping the recommended tactics and getting buy-in from internal stakeholders, our Conversion Optimization strategists work with the Axe Digital Advertising design team to create mock-ups of recommended experiences to test our hypothesis.

Our team of graphic and UX designers have spent years honing their ability to create tests that win and we believe that while great results start with a great concept, good looks are equally important.

Our design and development teams function as complementary units. After completing visuals for test experiences, our dedicated development team builds the new experiences in the agreed-upon testing tool and begins the QA process.

By hosting tests within split the world’s top split-testing tools, we’re able to accelerate time to launch, gather clean A/B data, and quickly measure behavioral differences between users in each path.

At the conclusion of each split test, your strategist runs the data set through statistical analyses to look for confidence and power. Our team is trained to triple check numbers so that we can stand behind any recommendations we make.

With those metrics in check, you’ve got a winner that will provide the lift you’re looking for and is ready to be added to the production environment!